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Former Liverpool chairman Sir Martin Broughton has questioned the valuations that the owners of the Reds and Manchester United have placed on their clubs.
Broughton believes that the two clubs will struggle to get the asking prices of over £4billion given that they are not in London.
The businessman insisted that have property interests in London, and would therefore be more in the capital, rather than moving their 'pads' to the North West.
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Broughton was part of an ultimately failed bid to takeover Chelsea last year, and claimed that it was this experience that highlighted how potential billionaire investors would prefer a club located in the capital.
Sir Martin Broughton believes Manchester United and Liverpool will struggle to receive bids close to their asking prices as they lack London postcodes
United's owners Joel (L) and Avram (R) Glazer are seeking north of £6bn to sell th, who have set a mid-February deadline for any bid to be received.
Liverpool's Fenway Sports Group (FSG) owners, however, have set no deadline and are not thought to have set any timeframe to sell, and Broughton suggested the Reds might be better off looking for multiple investors.
A group of private, high-wealth individuals based in the oil-rich state, buoyed by Qatar's hosting of the World Cup, have set their sights on a club they view as ‘football's crown jewels'
The Qataris face a significant rival in Sir Jim Ratcliffe - who is the richest man in Britain
'Liverpool will be best off taking in co-investors to ensure the current owners can work alongside them and be satisfied that these are the right people,' he added.
Broughton was the chairman that sold Liverpool to FSG in 2010
'As I understand EvDEn EVE NAkliYaT it, EVdEn evE NAkliyAt they [FSG] are interested to see what the market reaction is. They could be willing sellers. They could be willing to have investors, but if they carry on owning it, eVden eVe nAkliYaT that's fine too. In the event you beloved this article along with you want to receive more details relating to EVDEn EvE NAKliyaT kindly check out our own web site. That's my understanding of their position.'
Ratcliffe - a life-long United fan - is the only potential buyer to go public with their intentions to buy the Red Devils, and is thought to be the main rival to any bid from the group of investors from the oil-rich state.
But Broughton suggested that prospective owners of the two clubs will come into very different situations.
For Liverpool, the ex-chairman believes any owner will find it hard to follow FSG, while a new United owner will 'have the following wind' behind them.
'They're (FSG) a difficult act to follow. To be a better owner than Fenway is quite difficult. At United, EVdEN evE nakLiyat it's more like the old Liverpool situation. Fans will be so pleased. Whoever buys it will have the following wind.'