Lululemon Athletica-new Everywhere Belt Bag

Company history:

Dennis "Chip" Wilson founded lululemon athletica (usually referred to simply as "lululemon", "lulu") in 1998 in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age. Wilson had previously made a foray into the sportswear business by setting up Westbeach Sports in 1979.

Wilson opened the first lululemon store in the Vancouver neighbourhood of Kitsilano: it included a design-studio/retail-store. It also shared space with a fledgling yoga-studio. As of August 2008, there were 40 lululemon athletica stores across Canada, 38 stores and showrooms in the United States and seven stores and showrooms in Australia. The company continues to expand: it expects to open approximately 60 locations across Canada and the United States over the next[update] two years.

lululemon has a subsidiary company called OQOQO which focuses on clothing made from sustainable fabrics. OQOQO has a flagship store located in Vancouver and some OQOQO pieces are carried in lululemon stores across Canada and the US.

The OQOQO brand was melded into the main lululemon product line in fall 2009 when the company launched Ivivva Athletica, a new subsidiary that will initially target girls from ages 6 to 12. Ivivva Athletica was announced by lululemon in September 2009. Ivivva started with the opening of three stores in December 2009. Both BC based OQOQO stores (Vancouver and Victoria) are now Ivivva stores. The third store is in Market Mall in Calgary. The lululemon store was relocated within the mall and Ivivva moved into the space previously occupied by lululemon. The OQOQO product line will be integrated into the lululemon product line.

In 2005, Advent International (partnered with Highland Capital Partners), a U.S. private equity firm, bought a 48% minority interest in lululemon for a reported CAD $225 million, and former Reebok chief executive officer Robert Meers became the new lululemon CEO. Wilson, the founder, now has 42% ownership, with retail-staff owning 10% in stocks and shares. The company formed a partnership with Descente of Japan to oversee lululemon's Japanese operations; however, in mid-2008, lululemon closed its Japanese operations (three stores) to focus on the North American market.

lululemon athletica announced an initial public offering in May 2007 and became a public company on July 27, 2007. Chip Wilson rang the opening bell on the Nasdaq exchange in the United States that day .

The Retail Council of Canada recognized the company as the 2003 Innovative Retailer of the Year in its "small store" classification.

Originally marketed as yogawear, today the brand is best known by fans as very-well-fitting workout clothing that is more likely to be worn to and from the gym, on airplanes, and at home.

Corporate philosophy and practices:

lululemon has its main factory in Vancouver, British Columbia, Canada. In 2004 production expanded outside Canada and currently[update] takes place in factories in the United States, China, Israel, Taiwan, India, wanderlust lululemon belt bag Thailand, Peru and Indonesia.

lululemon athletica offers free yoga-classes, health-benefits and growth-opportunities, etc., to its employees. Controversially,

the company also pays for management-staff and other employees who have worked for the company for over a year to attend the Landmark Forum, a personal development course.

Vitasea fabric controversy:

In November 2007 The New York Times reported that it had commissioned laboratory-tests that failed to find significant differences in mineral-levels between cotton T-shirts and the fabric Vitasea, used by lululemon in some of its clothing-lines.

Following the publication of the NY Times article, lululemon commissioned a rush laboratory-test that it claimed confirmed the seaweed-content of its Vitasea line.

lululemon was subsequently forced to remove all health claims from its seaweed-based products marketed in Canada, following a demand from the Competition Bureau of Canada.

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In late 2009, lululemon released a line of clothing named the "Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition", an apparent reference to the 2010 Winter Olympics. The name does not infringe Canada's Olympic and Paralympic Marks Act in that it does not use the terms "Olympic(s)", "Vancouver", "2010", or any other term protected under that law. Representatives from the Vancouver Olympic Organizing Committee, while acknowledging that no explicit infringement had taken place, nevertheless expressed disappointment at lululemon's tactic.

But at least,the hot lululemon everywhere belt bag no controversy till now.Lol