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We have taken the same successful vertically-integrated strategy that has served us incredibly well in the hospitality and restaurant industries, and brought it to eCommerce with Shift4Shop and now to sports stadiums, entertainment venues and theme parks with this exciting acquisition,” said Jared Isaacman, Shift4 Payments CEO.<br><br>VenueNext began in 2014 with Levi’s® Stadium and the San Francisco 49ers and has since gone on to power mobile-first, frictionless commerce in Arenas and Stadiums, Theme Parks, Universities, Corporate Cafes and Theaters. This acquisition enhances Shift4’s presence and capabilities in a number of large and growing verticals such as stadiums and arenas, while significantly expanding the company’s total addressable market with entry into entertainment, universities, theme parks, airports, and other verticals. The company’s technologies help power over 350 software providers in numerous industries, including hospitality, retail, F&B, ecommerce, lodging, gaming, and many more. The company’s product suite includes mobile ordering, full venue point-of-sale software, branded mobile applications (turnkey white label apps for teams / venues), and a mobile wallet / loyalty engine. Using the above numbers as a rough guide, we can state that nearly 20 percent of applications on the market are very good, 30 percent of apps are fine and the half of all apps are an actual rubbish, that’s sometimes not even worth your attention. You can accept and process credit card payments in various currencies. But if you use a white label gateway, you can also enable those customers to accept credit card payments on the ecommerce sites they build.